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SUSTAINABILITY
"AT MADDWOO STUDIOS, SUSTAINABILITY IS A FUNDAMENTAL RESPONSIBILITY. WE ARE DEVOTED TO REDUCING OUR ENVIRONMENTAL IMPACT AND TO A CONTINUOUS JOURNEY OF ACTION, REFLECTION, AND IMPROVEMENT"
MADELINE WOO, CEO
THE PHILOSOPHY OF MADDWOO STUDIOS IS ROOTED IN CONTINUOUS, MEASURABLE EVOLUTION. RECOGNIZING THE COMPLEXITIES OF SUSTAINABILITY, THE STUDIO PURSUES A SPECTRUM OF INITIATIVES CENTERED ON ETHICAL CRAFTSMANSHIP, ENVIRONMENTAL CARE, AND RESPONSIBLE SOURCING.
AT MADDWOO STUDIOS, WE SEE THE RESPONSIBILITY OF SHAPING A BETTER FUTURE AS PART OF OUR PURPOSE. SUSTAINABILITY ISN’T TREATED AS A REQUIREMENT—IT’S A DRIVER OF INNOVATION AND A BENCHMARK OF PROGRESS. IT’S INTERWOVEN THROUGHOUT OUR CULTURE, INFLUENCING EVERY CHOICE WE MAKE, FROM CONCEPT AND DESIGN TO MATERIALS AND PRODUCTION.
TO DEEPEN THE UNDERSTANDING OF OUR SHARED VALUES, EVERY MEMBER OF THE MADDWOO COMMUNITY IS ENCOURAGED TO PARTICIPATE IN SUSTAINABILITY-FOCUSED PRACTICES THAT FOSTERS AWARENESS AND ACCOUNTABILITY. THIS COMMITMENT EXTENDS TO OUR COLLABORATORS, ARTISANS, AND PARTNERS, ENSURING THAT RESPONSIBILITY, CREATIVITY, AND INTEGRITY REMAIN AT THE HEART OF EVERYTHING WE BUILD.
ETHICS
AT MADDWOO STUDIOS, ETHICS ARE NOT A POLICY — THEY ARE A PRACTICE. WE UPHOLD AN INTERNAL STANDARD ROOTED IN FAIRNESS, RESPECT, AND ACCOUNTABILITY. EVERY MEMBER OF OUR TEAM WORKS UNDER CONDITIONS THAT ENSURE COMPETITIVE WAGES, SAFE ENVIRONMENTS, AND EQUITABLE TREATMENT. BEYOND OUR WALLS, WE PARTNER EXCLUSIVELY WITH VENDORS AND MANUFACTURERS WHO SHARE OUR VALUES, REQUIRING FULL TRANSPARENCY IN THEIR WORK PRACTICES, SOCIAL GOVERNANCE, AND CULTURAL INTEGRITY. TOGETHER, WE BUILD A NETWORK DEFINED BY TRUST AND RESPONSIBILITY — CRAFTING NOT ONLY GARMENTS, BUT A BETTER WAY OF WORKING.
RAW MATERIALS
MADDWOO STUDIOS RECOGNIZES THAT INTENSE, CONSISTENT SCRUTINY OF RAW MATERIALS AND THEIR SOURCES IS VITAL TO REDUCING ENVIRONMENTAL IMPACT. BEING A NEW COMPANY, MADD WOO AB DEVELOPING AN INTERNAL FRAMEWORK FOR RAW MATERIAL SOURCING AND MANUFACTURING STANDARDS TO SUPPORT CLEAR, MEASURABLE ACCOUNTABILITY MOVING FORWARD. IN ADDITION, THE STUDIO IS ON TRACK TO ACHIEVE 100% TRACEABILITY OF KEY RAW MATERIALS BY 2027.
RECYCLED NYLON
CERTIFIED COTTON
RECYCLED BRASS
STEEL
NICKEL
RECYCLED NYLON
CERTIFIED COTTON
RECYCLED BRASS
STEEL
NICKEL
FORWARD LOOKING
THIS IS ONLY THE BEGINNING. THE STUDIO OF MADDWOO EXISTS TO CHALLENGE THE CONVENTIONS OF HIGH FASHION—REJECTING OVERPRODUCTION, PRIORITIZING LOCAL VENDORS AND MANUFACTURERS, AND PLACING SUSTAINABILITY AND ETHICS AT ITS CORE. WE RECOGNIZE THAT FASHION IS INHERENTLY UNSUSTAINABLE, YET THROUGH DELIBERATE CREATION AND TRANSPARENCY, WE AIM TO SET A NEW STANDARD FOR MODERN LUXURY—ONE THAT VALUES ARTISTRY OVER EXCESS AND LEADS THE INDUSTRY TOWARD A MORE RESPONSIBLE, ENDURING FUTURE.